We engineer software
closer to the hardware.
FoogleTech Software is a Surat-based engineering company with 12+ years of experience in embedded systems, IoT, AI, and custom software. Trusted by hardware companies and product teams across 20+ countries.
Built by engineers,
for engineering teams.
Founded in 2012, FoogleTech Software was built on one mission — to engineer reliable embedded systems, IoT products, and firmware for hardware companies worldwide. Over 14 years, we have shipped 150+ embedded and IoT products for clients in USA, UK, Europe, UAE, and India.
We are not a generalist agency. We go deep — dedicated practices in embedded systems, IoT, firmware, PCB design, Python, and AI/ML. Every engineer hired for domain expertise, not breadth.
Today, we work with hardware startups, industrial IoT companies, and enterprise product teams across India, the USA, the UK, Europe, and the Middle East.
Six specialisms.
One engineering culture.
Every practice is staffed by dedicated domain engineers — not generalists rotated across projects.
Embedded Software
Firmware, RTOS, BSP & bare-metal development for production hardware.
IoT Development
Device-to-cloud connectivity, MQTT, edge computing & IoT platforms.
Web & Mobile Apps
React, Next.js, Node.js, Flutter & cross-platform mobile applications.
AI / ML Engineering
On-device inference, LLM integrations & production data pipelines.
Custom Software
Bespoke enterprise applications and scalable SaaS platforms.
Staff Augmentation
Pre-vetted senior engineers embedded directly into your team.
12 years of focused
engineering growth.
Every milestone reflects a deliberate decision to go deeper into domain expertise rather than chase breadth for its own sake.
Started as an embedded systems and firmware engineering firm — building C/C++ and RTOS software for hardware companies in India and globally.
Expanded into IoT connectivity — MQTT, device-to-cloud platforms, and industrial IoT systems as demand grew from manufacturing clients.
Added full hardware design capabilities — schematic, PCB layout, and prototype bring-up — becoming a one-stop embedded product shop.
Launched Python, AI/ML, and edge AI services — bringing intelligence to the embedded and IoT products we were already building.
Launched two proprietary SaaS products — Barbera (salon management) and Fleet (transport management).
Registered as UpNext Software Pvt. Ltd. Serving 40+ clients across 10+ countries with a 30+ engineer embedded and software team.
How we work,
not just what we build.
Engineering culture isn't a poster on the wall. These are the practices that shape every project, sprint, and hire at FoogleTech.
Engineering Excellence
Senior engineers only. Rigorous code reviews, architecture discipline, and a culture of doing things properly — not just quickly.
Radical Transparency
We flag blockers early, share progress openly, and treat clients as partners in every technical decision.
Ownership Mentality
Our team takes responsibility for outcomes, not just output. If something isn't right, we say so and fix it.
Domain Depth First
We hire for domain expertise — embedded, IoT, fintech, SaaS. Domain specialists ship better products than generalists.
Continuous Improvement
Post-mortems, architecture reviews, and learning sessions are part of how we work — not optional.
Client Success = Our Success
We measure our performance by outcomes your users experience and revenue your business generates.
Senior engineers.
Zero juniors by default.
Every developer at FoogleTech passes multi-stage technical screening — for coding depth, domain knowledge, communication, and ownership mindset. Less than 1% of applicants make it.
We don't staff projects with whoever is available. We match domain experts to domain problems.
Arjun S.Lead Embedded Engineer
Priya M.Sr. IoT Architect
Rohan K.Full-Stack Developer
Sneha T.Product Manager
Neha D.QA Lead
What our clients say
about working with us.
"FoogleTech delivered our firmware on time, on spec, and with thorough documentation. The embedded team clearly knew the domain — not just the tools."
"We got a senior React developer in under 3 weeks through staff augmentation who felt like he'd been on the team for months. Exceptional match."
"Communication was exceptional throughout. FoogleTech flagged issues before they became problems and always came with solutions, not just status reports."
Ready to work with engineers who take your product seriously?
Whether you need to augment your team, build from scratch, or find a long-term technology partner — we're ready to talk.