Project Overview
HT Rubber Tech supplies and trades rubber scrap, butyl rubber scrap and crumb rubber powder to buyers across India from its base in Surat. Enquiries arrived by phone, WhatsApp, referral and walk-in, then lived in spreadsheets and on individual salespeople's phones. FoogleTech deployed and configured Orbis Lead CRM for the business — one cloud system in which every enquiry is captured, de-duplicated, assigned, followed up on schedule and reported on.
The Engineering Challenge
- The sales process ran on memory and message history — an approach that works while a trading business is small, and quietly stops working as it grows.
- Enquiries landed across four channels at once, with no single place they all collected.
- The same buyer often existed two or three times under slightly different spellings or phone formats, so two salespeople could unknowingly work the same lead.
- Follow-ups depended on someone remembering to call back, so warm enquiries went cold.
- With nothing recorded centrally, basic questions were unanswerable: how many enquiries came in this month, which are still open, and who is working what.
Our Solution
- Deployed Orbis Lead CRM and configured it around how HT Rubber Tech actually sells, rather than forcing the team into a generic pipeline.
- Built a bulk import that runs in chunks and validates as it goes, so an existing contact list migrates without one bad row taking the good ones with it — failures come back as a downloadable report naming the exact rows and reasons.
- Enforced duplicate detection at the database level rather than in application code, with phone numbers normalised on entry so "+91 98765 43210" and "9876543210" resolve to the same buyer even when two people import at once.
- Automated lead assignment in round-robin order or balanced by current workload, with every call logged against the lead and follow-up reminders firing on schedule.
- Gave the owner a live dashboard covering enquiry volume, open leads and individual performance, with role-based access scoping each user to what they should see.
Results & Outcomes
- The entire enquiry pipeline now runs through one system instead of spreadsheets and personal phones.
- Every enquiry is captured in one place with its full call history attached.
- Duplicate buyer records are prevented at the point of entry rather than cleaned up afterwards.
- Leads are distributed automatically, so no enquiry sits unowned.
- Scheduled reminders mean warm enquiries get a second touch.
- Management has live visibility into enquiry volume, open leads and team activity.
- Existing contact data was migrated by bulk import rather than re-typed.
- As a cloud SaaS deployment, the team works from the same live data on desk or mobile, and new users are added without local setup.
Why HT Rubber Tech Private Limited Chose FoogleTech Software
FoogleTech Software is a specialist engineering company with over a decade of expertise in AI, embedded systems, IoT, and full-stack software development — serving product teams and enterprises across Heavy Equipment & Parts and beyond. Our engineers don't just write code — they understand the domain, the constraints, and the real-world pressures that ship deadlines create. For HT Rubber Tech Private Limited, that meant deploying a pre-vetted team with direct experience in React, Node.js, MongoDB, reducing ramp-up time from months to days and delivering production-quality work from the first sprint.
Every FoogleTech engagement starts with a structured discovery phase, follows a disciplined agile delivery model with daily engineering syncs, and ends with complete documentation handover — so your in-house team owns the outcome. No black boxes, no lock-in.