Project Overview
Screen Magic Mobile Media (SMS Magic) is a global conversational messaging platform serving 2,459+ customers across 185 countries, processing 225 million+ messages annually. Their Beconversive application powers native CRM messaging integrations for Salesforce, Zoho, and other platforms. FoogleTech provided a senior engineer to deliver new partner integrations and API development within the Beconversive platform — working embedded within the SMS Magic engineering team for a 6-month engagement.
The Engineering Challenge
- SMS Magic needed to onboard new messaging and CRM partners into their Beconversive platform — each requiring custom authentication flows, field mapping logic, and event worker pipelines consistent with existing integration architecture.
- New partner integrations required careful schema design and database changes without disrupting the existing multi-tenant, high-throughput messaging infrastructure serving millions of messages per year.
- All APIs developed needed to be secure, scalable, and frontend-compatible — with consistent response formats, thorough error handling, and full logging for each integration flow.
- The engagement required a developer who could onboard quickly, follow existing codebase conventions, and deliver production-ready work with minimal supervision across a distributed engineering team.
Our Solution
- Conducted thorough requirement analysis and technical scoping for each new partner integration before implementation — producing design documents covering application flow, architecture, and key integration points.
- Built new partner integration classes following the established Beconversive architecture — implementing authentication handlers, field mapping logic, and event workers consistent with existing integrations.
- Designed and implemented secure, scalable REST APIs for new integration flows — with consistent response formats, full input validation, structured error handling, and detailed logging at every step.
- Designed database schemas for new integrations following the platform's existing conventions — including data validation and optimised query patterns to support high-throughput messaging workloads.
- Maintained proactive communication with the SMS Magic engineering team — sharing progress updates, surfacing blockers early, and documenting all key processes and integration points for team reference.
Results & Outcomes
- New partner integrations successfully delivered into the Beconversive platform — fully consistent with existing architecture
- Secure, scalable APIs deployed with comprehensive error handling and structured logging across all integration flows
- Database schemas designed and implemented for new integrations with optimised data access patterns
- Full technical documentation produced for each integration — covering architecture, flow diagrams, and key integration points
- Smooth 6-month embedded engagement — delivered production-ready code with zero architecture violations
Why SMS Magic Chose FoogleTech Software
FoogleTech Software is a specialist engineering company with over a decade of expertise in AI, embedded systems, IoT, and full-stack software development — serving product teams and enterprises across SaaS & Enterprise Software and beyond. Our engineers don't just write code — they understand the domain, the constraints, and the real-world pressures that ship deadlines create. For SMS Magic, that meant deploying a pre-vetted team with direct experience in API Development, System Integration, Java, reducing ramp-up time from months to days and delivering production-quality work from the first sprint.
Every FoogleTech engagement starts with a structured discovery phase, follows a disciplined agile delivery model with daily engineering syncs, and ends with complete documentation handover — so your in-house team owns the outcome. No black boxes, no lock-in.